Not sure how much they paid for all those commercials on last night’s Super Bowl telecast.

Whatever it was, they paid too much.

I didn’t see one that I thought was especially clever, with the exception of the sophomoric Doritos spot in which the guy clocks his boss in a particularly delicate area with his magic ball, actually a snow globe. Hey, what can I tell you, it’s a guy thing.

The Budweiser spots, which leaned heavily on their famous Clydesdales, were OK, but I wouldn’t call them classic.

Maybe it’s the economy. There wasn’t a single spot I can really remember this morning.