The Trentonian's Strange But True Page

Saturday, September 15, 2007

Southwest holds airfare sale honoring miniskirts

DALLAS (AP) - Southwest Airlines, after getting grief for telling a young woman her outfit was too revealing to fly, is now using the brouhaha as a marketing ploy — announcing a fare sale to honor miniskirts.
The airline on Friday offered 23-year-old Kyla Ebbert two free round-trip tickets and issued a double-entendre-laced news release announcing "skimpy" sale fares of $49 to $109 each way, available for 10 days.
Ebbert took her case to "The Dr. Phil Show" on Friday. Host Phil McGraw read an apology from Southwest Chief Executive Gary Kelly during the show, which is scheduled to air Tuesday.
Ebbert said she was on a Southwest plane ready to take off from San Diego on July 3 when an airline employee asked her to change her miniskirt, top and sweater or get off.
In a compromise, the 23-year-old Californian was allowed to stay on the flight to Tucson, Ariz., after pulling her skirt down a bit and her top up.

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