Please proofread your press releases.
Here's the headline of a poor press release that arrived in my inbox today:
Pennsylvania Business Owners have a Strong
New Allie in Pennsylvania
The Pennsylvania Commercial Action Network Launch
Announcement
The rest of the release is as poor as the headline. Here's an irresistible excerpt:
PaCAN multiplies the effectiveness of business owners in the public policy arena by organizing them into apotent coalition.
Yes, quite apotent.
Pennsylvania Business Owners have a Strong
New Allie in Pennsylvania
The Pennsylvania Commercial Action Network Launch
Announcement
The rest of the release is as poor as the headline. Here's an irresistible excerpt:
PaCAN multiplies the effectiveness of business owners in the public policy arena by organizing them into apotent coalition.
Yes, quite apotent.
Labels: allie, apotent, proofreading