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Overshare, under-square
I guess Monday wasn't the best day to push Foursquare's mobile app to the limits but I did happen to stumble upon some interesting finds.
SquarePik, an iPhone app that allows Foursquare players to add photos and videos to their check-ins is a great way for local businesses to use social networking to promote themselves. This is kind of a break through for Foursquare but the network itself hasn't seemed to understand SquarePik's advantages.
The point of Foursquare is to talk about the places users have checked-into, to provide tips about what's good, what's bad and if the place is even worth the visit. If Foursquare were to incorporate visual forms of media, going beyond text, the app would enter a whole new world of usefulness.
Imagine having to make a decision between the Broad Axe Tavern and Phil's Tavern with only Foursquare as a reference. The two are so similar at a glance that the decision could really go either way. But if Foursquare used photos and video, users could compare the Broad Axe's upgraded, visually appealing sports bar area to Phil's classic pub style bar and make a much more informed decision about the two Blue Bell taverns.
I would imagine this could cause competition between businesses via Foursquare which would then bring more businesses into the network's business deal program.
On a completely different note, I received the "Overshare" badge last night after making "10+ check-ins in 12 hours."
Labels: badge, broad axe, foursquare, overshare, phil's, squarepik, tavern
posted by Andy Stettler at
5:00 PM
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