Pottstown's holiday weekends stsrt off Black Friday with the arrival of Santa.

As part of the PDIDA Holiday Spectacular, starting at 6 p.m. this Friday children can get their pictures taken with Santa Claus in Smith Family Plaza for $6, enjoy roasted chestnuts and apple cider, and families can take carriage rides for $5.

There will also be free live musical entertainment and free gingerbread cookie decorating.

The event ends at 9, but families have the opportunity to see Santa again Dec. 4, 11 and 18.