Barbie, Jenna... Jenna, Barbie

NEW YORK (Reuters) - Mattel Inc. sued a small company on Tuesday for using the toymaker's famed "Barbie" trademark as part of the name for a pornographic Web site it owned.

The lawsuit, filed in Manhattan federal court, said the Web site www.chinabarbie.com had used the Barbie trademark to capture the positive image Mattel had created through its "Barbie" products.

The suit, which seeks unspecified damages, said the company, Global China Networks LLC, was based in Florida with a postal address in New York and had sold memberships to the site to customers around the world.